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As one of the only two universal brand names in the agency business (Elite being the other) Ford has a clear and distinct legacy to live up to . The massive shift that landed industry pioneer Paul Rowland and his team at Ford in Spring 2010 came as a shock to many. But what it did was signal the intent of the agency's new owners to render this industry giant a fully competitive modeling industry player in the same ballpark as IMG and Women. And very quickly the big dividends (especially in the form of Anna J's jump to the Ford camp) has quickly given the company a level of visibility it hasn't had in many seasons. Will this new found market relevance serve as a siren call to mother agencies? Will Ford leap to first pick status for the best new faces? If it does those choice new models can rest assured that one of the most visionary and best connected managers in the business will be guiding their destiny.
The multi-million dolar question is can Paul Rowland who has built his career on maverick imaging and unorthodox beauties re-invent the very glamorous house that Eileen and Jerry Ford built? Can a manager with such intensely artistic instincts re-locate into the mass-market world of Ford with its Supermodel Of The World contests, its multiple money massing divisions and its huge corporate structure? The answer so far has been a sure handed a supremely confident "yes". The market will certainly watch that on-going process with fascination.
SCOUTING CALL: It is Ford, one of the legends in the trade. Whatever the fluctuations and changes, exits and entrances, this is one management company that you can safely bank on to remain a pillar of stability in a very unstable business.